About Us
Who We Are
FreshMove started with a simple idea: connect the people who grow fresh produce with the businesses that need it.
We work with Malaysian farmers, trusted import partners, groceries, hotels, restaurants, and other food businesses to make fresh produce sourcing easier and more reliable.
For many farmers, growing quality produce is not the hardest part. The bigger challenge is finding the right buyers and getting their harvest to the market. At the same time, many businesses spend a lot of time searching for dependable suppliers who can provide fresh produce consistently.
FreshMove is building a connection between both sides.
Through our AI-driven supply chain platform, we help bring farmers and buyers closer together while improving the way produce is sourced, managed, and delivered.
Our Story
FreshMove began with a visit to Cameron Highlands.
During his time as a student at Universiti Malaya, Md Farhad Hossain visited local farms and saw something that made him think differently about agriculture in Malaysia. The vegetables and fruits being grown were fresh, healthy, and high quality, but many farmers were still struggling to sell their harvest.
The question was simple: if Malaysia has the land and climate to grow good produce, why are farmers finding it difficult to reach the people who need it?
That question stayed with him.
To understand the possibilities better, Farhad started a small farming experiment in Puchong with an experienced farmer. The results were encouraging. Different crops grew well, showing that Malaysia has more agricultural potential than many people realise.
But there was another challenge.
Growing good produce was only one part of the journey. Farmers also needed access to buyers, better market connections, and a more reliable way to move their products.
That was where the idea for FreshMove started.
Together with Nor Shafiqah Binti Roslan and Md Shahin Alam, Farhad began building FreshMove around a simple goal: create a better link between farms and businesses.
By combining technology with a better understanding of the food supply chain, FreshMove aims to help farmers find more opportunities while helping businesses source fresh produce with greater confidence.
Our Mission
Malaysia has many of the things needed to grow more of its own food. Our farmers have experience, our land can support different crops, and our climate allows year-round production.
However, many farmers still face challenges when it comes to reaching buyers and receiving fair value for their work.
FreshMove is working to improve this through a more connected agricultural supply chain in Malaysia.
We connect farmers with businesses such as restaurants, hotels, groceries, and other buyers looking for fresh produce. We also work with trusted import partners when certain products cannot be grown locally.
Our goal is not complicated. We want to help farmers access more opportunities, help businesses find reliable produce suppliers, and build a food supply chain that works better for everyone.
Our Founders
Md Farhad Hossain
Co-Founder & CEO
Farhad's journey with FreshMove started during his visit to Cameron Highlands. His interest in agriculture and his belief in Malaysia's farming potential led him to build a platform focused on connecting farmers and buyers.
Md Shahin Alam
Co-Founder & CTO
A Universiti Malaya Computer Science alumnus, Shahin focuses on developing the technology behind FreshMove and its AI supply chain platform.
Nor Shafiqah Binti Roslan
Co-Founder & CFO
A Universiti Malaya Accounting alumnus, Nor Shafiqah joined the journey from the early days and helped shape FreshMove's direction and growth.
James Richard Johnson
CMO
A digital marketing entrepreneur, James founded Mortaro Group and Mortaro Authority, helping businesses grow through lead generation and bespoke digital strategies.
Want to work with us?
Whether you're a farmer, a buyer, or a business looking to partner with FreshMove, we would love to hear from you.